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You are here: Home / Google / Google Testing New Style of Credit Card Comparison Ad Unit

Google Testing New Style of Credit Card Comparison Ad Unit

December 14, 2015 at 4:44 am PST By Jennifer Slegg

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google credit card comparisonWhen doing credit card related searches, we have all seen the credit card comparison ad unit, which is a variation of a Google Product Listing Ad, but which leads to the Google Compare Credit Card page.  Now they are testing a new version which highlights the different features of various cards.

Here is how the new style looks:

google credit cards 2

This seems to be a limited test, as this new style only showed up once using both the same keywords and other variations of it.  Here is how it normally appears, with the same search query as the one showing the new style:

google credit cards 3The new style they are testing looks far less cluttered than the one they usually display.  But it does take up much more real estate on the screen when it is displayed, pushing the organic results down further.  However, when the new style was displayed, Google doesn’t seem to also show AdWords ads.  But when showing the old style, Google would display up to two additional AdWords ads either above or below the comparison ad unit.  So it seems the new style means only regular AdWords ads are shown in the right hand side.

Credit card comparison ad units are currently only displayed for US searches, with the new style showing for a very small percent of searches.

H/T to Dr. Pete Meyers from Moz for spotting the test.

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Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.
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Latest posts by Jennifer Slegg (see all)

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  1. SearchCap: Google App, Holiday Decorations & AdWords Reports says:
    December 14, 2015 at 1:00 pm

    […] Google Testing New Style of Credit Card Comparison Ad Unit, thesempost.com […]

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