Google has been testing multiple variations of a less colorful and more black mobile UI this year. This test includes an interesting feature – adding bubble style buttons in place of the usual sitelinks links at the bottom of some search results.
Here is the screenshot of the test, shared by Faisal Ahmed on Twitter.
The sitelinks themselves are done in a carousel style as well, meaning Google could include even more sitelinks in the carousel.
It does make the sitelinks more noticeable than the regular style, although it does take up more screen real estate. And the sitelinks would be much easier to click as well. In this case, the sitelinks are jump links that take the mobile user to specific parts on the page, something that is particularly useful for mobile users.
Here is the same search on mobile, showing those bubbles as regular sitelinks that Google uses in both mobile and desktop.
This is part of their limited UI testing on mobile, and I wasn’t able to replicate it.
Latest posts by Jennifer Slegg (see all)
- Google Slows Crawling With 5xx Server Errors - July 13, 2018
- Google: H Tags as a Ranking Factor - July 13, 2018
- Using Redirects Can Impact Google AdWords Quality Score - July 12, 2018
- Bing Testing Feature to Open Search Results in New Tab - July 12, 2018
- Google: Don’t Rely on Google Tag Manager for Structured Data - July 12, 2018