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Google Testing Sponsored Flight Box Search For Generic Flight Queries

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We have seen a Google displaying flight results when a search query is made for flights between two locations.  However, Google is now testing a sponsored flight search box that appears for generic airfare queries without locations being added in the search.

google sponsored flight search

The ad unit is geotargeted to the searcher’s location when the search is done.  It displays random destination options based upon the geotargeted departure airport.

When you enter a destination, you are sent to one of the Google flight results pages that Google added earlier this year.  Here is what the results page looks like when a destination of New York City is added.

google sponsored flight search 2

It appears to be a very limited test, as it only appeared in Chrome and not other browsers.

The ad unit is labeled as sponsored.

 

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Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.

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