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You are here: Home / Google / Google AdWords Testing Local Inventory Ads in Local Pack

Google AdWords Testing Local Inventory Ads in Local Pack

January 18, 2017 at 5:00 am PST By Jennifer Slegg

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Google appears to be testing a hybrid of a local pack listing with shopping ads, where it is highlighting products available locally, but within a local pack style, including map.

Mike Blumenthal shared a screenshot showing it in action:

It shows a thumbnail of the product, along with details such as price and ratings, but it also adds a “Store pickup”, which are presumably shown on the map with the icons.  It also appears to expand to “more products nearby.”  They are clearly labeled as sponsored.

AdWords does have a program called Local Inventory Ads that allow local businesses to highlight their products to searchers located nearby.  This appears to be a test expansion from these ads, since the information seems to be similar, and they do clearly distinguish between regular shopping ads and local inventory ads.

At Location World in November 2016, David Byrne from Google announced that pricing information would be coming to the local pack, so this could be what he was referring to.

If your products are shown in the local pack, it might be a good thing.  But for those who show organically in the local pack, this might not be such a good thing, especially since regular organic listings would be shown below this sponsored local pack and regular AdWords ads.

I was not able to replicate it at.

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Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.
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Filed Under: Google, Local, Pay Per Click

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