Google Search Console has launched a new feature in Search Analytics, the ability to compare two search queries, and analyze various stats comparing the two queries.
You can choose two search queries to compare. These can be short or long tail queries, but it doesn’t seem to support wildcards to broad match type keywords. You need to include the exact keywords or keyword phrases you want to compare.
When you compare two queries, you can then see the comparisons between them by selecting pages, countries, devices, search type, search appearance and by dates. This provides some interesting data as well as additional insights surrounding keywords where site owners might see a variance in things like conversion rates or bounce rates.
To access the new report, head to Search Analytics, then you will find a new drop down once you select “Queries”. You can then select the “compare queries” option.
This is a nice addition to Search Console, as it allows site owners to dive a bit deeper into their stats without having to use a third party tool to do so.
Latest posts by Jennifer Slegg (see all)
- Google Updates Quality Rater Guidelines: Reputation for News Sites; Video Content Updates; Quality for Information Sites - September 13, 2019
- Google Makes Major Changes to NoFollow, Adds Sponsored & UGC Tags - September 10, 2019
- Google Updates Quality Rater Guidelines Targeting E-A-T, Page Quality & Interstitials - May 17, 2019
- Google Local Service Ads Display Pricing Estimates for Specific Locations - August 31, 2018
- Google Testing “Relevant History” Section in Mobile Search Results - August 31, 2018