There is a great deal of data within Google Search Console for local businesses. But because a local intent query can often result in one business URL being displayed multiple times on the same result page and in various Google features, there has been some confusion about how Google displays this kind of information in Search Analytics within Search Console.
With today’s announcements on how Google is displaying data in Search Analytics, John Mueller from Google answered questions about the changes, and he included information specific for local sites.
FWIW one question that has come up a few times regarding Search Analytics is how local results are handled. Luckily, it’s pretty straightforward: if a URL from your site is included in the local result, it’s counted as an impression. If the same URL is included multiple times (eg, multiple franchises in the same area with a shared web URL), that URL is just counted once. If a local result (w/web link) + a natural web result are included in the same results page, then that’s counted as 1 site impression (which is used for the view by query, for example), and the URLs individually get the page impressions (which is used in the per-page view).
This should help local businesses understand better their data displays within Search Console.
Jennifer Slegg
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