A few weeks after Google removed all In-Depth Articles from the search results, they are now returning. Yesterday I spotted multiple search results that are now showing In-Depth Articles once again, after losing them earlier this month.
They have returned with the same most recent styling Google was using. They are separated from regular search results with very thin lines, with the descriptions only being 2 lines long. Last year, they used to show both thumbnails and longer descriptions, as well as a header stating they were In-Depth Article results.
Here are examples:
Aaron Friedman also posted screenshots on Twitter.
— Aaron Friedman (@AaronFriedman) April 26, 2016
Not all queries I used to see In-Depth Articles for are showing them now, and some are only showing up for a longer tail version. So it is possibly Google has reduced the percentage of results showing them, or increased the criteria of search queries that trigger them.
Once Mozcast updates for the day, I will include the data. While Google had once shown these results for as much as 13% of the search queries, according to Mozcast data, most recently it was about 7%.
Mozcast fluctuated In-Depth Articles from o% to 0.1%, but Dr. Pete Meyers from Moz was never able to see it in the live results.
Google never commented on the loss of the In-Depth Articles in the search results, so it isn’t clear why they were removed or why they have returned.
Latest posts by Jennifer Slegg (see all)
- Google Quality Rater Guidelines: The Low Quality 2021 Update - October 19, 2021
- Rethinking Affiliate Sites With Google’s Product Review Update - April 23, 2021
- New Google Quality Rater Guidelines, Update Adds Emphasis on Needs Met - October 16, 2020
- Google Updates Experiment Statistics for Quality Raters - October 6, 2020
- Analyzing “How Google Search Works” Changes from Google - July 8, 2020