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You are here: Home / Instagram / Instagram Purges Millions of Spam Accounts, Creates Significant Drop in Follower Counts

Instagram Purges Millions of Spam Accounts, Creates Significant Drop in Follower Counts

December 19, 2014 at 5:54 am PST By Jennifer Slegg

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instagram logoIf you have suddenly discovered a huge drop of in Instagram followers, it is nothing you did.  Instagram finally got around to purging all the spambot accounts that it has previously disabled.

It is unclear why Instagram hasn’t been purging these accounts all along or removing them from follower accounts as they disabled each account.  Some Instagram accounts lost millions of followers with the Thursday morning purge.  Instagram’s own account lost almost 19 million followers, or almost 30% of their total followers.  And celebrities saw their numbers tumble quite a bit as well, such as the 1.3 million lost by Kim Kardashian.

According to Engadget, there are plenty of users who are more than a little bit upset with the huge drop in followers, and are being quite vocal about it.  Instagram does plan to continue purging spam accounts, but on a regular cycle so it won’t be quite as noticeable to users.

This purge comes hot on the heals of Instagram releasing data that they have 300 million monthly users active on the platform every month.  However Instagram confirms that the numbers they released did not include the spam accounts that were purged.

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Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.
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Latest posts by Jennifer Slegg (see all)

  • New Google Quality Rater Guidelines, Update Adds Emphasis on Needs Met - October 16, 2020
  • Google Updates Experiment Statistics for Quality Raters - October 6, 2020
  • Analyzing “How Google Search Works” Changes from Google - July 8, 2020
  • Google Quality Rater Guidelines Update: New Introduction, Rater Bias & Political Affiliations - December 6, 2019
  • Google Updates Quality Rater Guidelines: Reputation for News Sites; Video Content Updates; Quality for Information Sites - September 13, 2019

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