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Massive Google Analytics Outage Affects All Users

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googleanalyticslogoIf you are have been trying to access Google Analytics for the past few hours, you have either been greeted with an endless loading screen or this:

google analytics downWhile initially many people expected the outage to be fixed within a few minutes, it has now been hours since the first problems were noticed.

It is unknown if any of the data will be lost due to the outage, but previous outages in the past have not resulted in lost data.  However this outage is much more widescale that most Analytics issues.

Google has posted an update on their Apps Status Dashboard.

google analytics down 2It is hoped that the service disruption merely means inability to access account data, as the tracking JavaScript appears to be loading and activating normally on websites utilizing Google Analytics.

Update 7:15pm: While the apps page has not been updated, Google Analytics has started to come up for some users, and it does show data from the duration of the outage.

Update 7:50pm: It appears not all users are able to access Google Analytics yet, Google plans to provide an update at 10pm.

google analytics down 3Update 9pm: Google Analytics is back to business as usual.

google analytics down 4

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Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.

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