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You are here: Home / Google / No Changes to Mobile Friendly Criteria or Ranking Boost With Mobile First Indexing

No Changes to Mobile Friendly Criteria or Ranking Boost With Mobile First Indexing

November 8, 2016 at 6:44 am PST By Jennifer Slegg

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google-mobile-friendly-criteriaGoogle is keeping the mobile friendly ranking boost, which rewards mobile friendly sites with a slight boost in mobile search results, with the upcoming mobile first indexing change.  Also remaining the same is the current criteria for what makes a page mobile friendly or not.

I asked Gary Illyes the question on Twitter, and he confirmed it.

@jenstar no change there, just switching the indexed content source to mobile version (I.e. Direct opposite of what we have now)

— Gary Illyes (@methode) November 7, 2016

Right now, site owners need to only check their pages with Google’s Mobile-Friendly Test to see whether each page gets the mobile friendly boost or not.  When this was first announced, Google would also add a “Mobile-Friendly” tag to those search results on a mobile device, but they removed it earlier this year when they found more than 85% of the searches results were mobile friendly.

Google officially announced they are switching their desktop-based search index to a mobile index last week.  The SEM Post has a full guide on Everything SEOs Need to Know About Google’s Mobile First Indexing Change.

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Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.
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Latest posts by Jennifer Slegg (see all)

  • 2022 Update for Google Quality Rater Guidelines – Big YMYL Updates - August 1, 2022
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  • New Google Quality Rater Guidelines, Update Adds Emphasis on Needs Met - October 16, 2020
  • Google Updates Experiment Statistics for Quality Raters - October 6, 2020

Filed Under: Google, Mobile, SEO

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