If you still don’t think voice search is a big deal, here is an interesting stat from Gary Illyes… voice searches have doubled in the past year.
In his hangout yesterday with Eric Enge and Mark Traphagen, he was talking about the importance of voice search. While he commented there will be a talk that goes into more detail at SMX West by another Googler, Behshad Behzadi, the VP of Conversational Search, Illyes did comment on its growth.
“Last year, the number of voice searches have doubled – have more than doubled – than the year before.” He then says that “if it is doubling, then it must mean we have quite a few.”
While we don’t know the percentage of voice searches done, as he said he didn’t know the exact numbers of voice queries, the fact it has doubled in the past year shows how important it is for SEOs to consider their approach to content – and their titles – when it comes to optimizing for potential voice queries.
We also know there are more mobile searches done than desktop ones, so it could be a significant percent that are voice search. And it is much easier to do a voice search than a typed one when possible.
Bottom line, if you aren’t thinking about the impact of voice search, you should probably start thinking more about it with your mobile – and regular – SEO strategy.
Jennifer Slegg
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