• About Us
  • Contributors
  • Guides
  • Speaking Engagements
  • Write for The SEM Post
  • Submit a tip or contact us!
  • Newsletters

The SEM Post

Latest News About SEO, SEM, PPC & Search Engines

  • Google
  • SEO
  • Mobile
  • Local
  • Bing
  • Pay Per Click
  • Facebook
  • Twitter
  • State of the Industry
You are here: Home / Local / Number of Yelp Visitors Drops; Yelp Plans to Increase Marketing Spend and Salesforce

Number of Yelp Visitors Drops; Yelp Plans to Increase Marketing Spend and Salesforce

February 10, 2015 at 4:45 am PST By Jennifer Slegg

  • Facebook
  • Twitter
  • Google+
  • Pinterest
  • LinkedIn
  • Email
  • WhatsApp
  • Evernote
  • SMS

yelpheaderYelp might be losing a bit of their power in the online review space with news that users accessing the popular review site have dropped once again.

The number of unique desktop visitors is at the lowest it has been since Q2 2013.  Yelp saw 77.6M uniques in Q4 2014 compared with 80.5M in Q3.

Mobile users has also dropped when compared to the previous quarter, which is perhaps even more significant since many consider Yelp a mobile app, particularly for those leaving reviews.  However, it is still at the second highest it has been over the past two years.  But it is significant since it is the first time that the number of mobile users accessing Yelp has dropped over the previous quarter.

Revenue is still growing however, despite the loss of traffic.

yelprevenue

Even with the revenue growth, Yelp is planning to triple their marketing spend in order to bring users back to the site, to increase visibility and sell more ads.  They only spent $10 million on marketing during 2014 but plan to increase that to $30 million in 2015.  It does raise the question about why Yelp didn’t bump their marketing numbers later in 2014 when they saw their numbers declining significantly.  The only possible reason is that they thought mobile would be strong enough to carry them through during the holiday season.

They also stated that they plan to increase their salesforce by 40% to sell ads.  Despite having an automated system for advertisers to set up their own advertising, Yelp believes that many advertisers still prefer to deal with a salesperson.

  • Facebook
  • Twitter
  • Google+
  • Pinterest
  • LinkedIn
  • Email
  • WhatsApp
  • Evernote
  • SMS
The following two tabs change content below.
  • Bio
  • Latest Posts
My Twitter profileMy Facebook profileMy Google+ profileMy LinkedIn profile

Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.
My Twitter profileMy Facebook profileMy Google+ profileMy LinkedIn profile

Latest posts by Jennifer Slegg (see all)

  • New Google Quality Rater Guidelines, Update Adds Emphasis on Needs Met - October 16, 2020
  • Google Updates Experiment Statistics for Quality Raters - October 6, 2020
  • Analyzing “How Google Search Works” Changes from Google - July 8, 2020
  • Google Quality Rater Guidelines Update: New Introduction, Rater Bias & Political Affiliations - December 6, 2019
  • Google Updates Quality Rater Guidelines: Reputation for News Sites; Video Content Updates; Quality for Information Sites - September 13, 2019

Filed Under: Local, Mobile, Yelp

Sign up for our newsletter


Founder & Editor

Jennifer Slegg (2049)

Sign up for our daily news recap & weekly newsletter.


Follow us online

  • Facebook
  • Google+
  • Linkedin
  • Pinterest
  • Twitter

Latest News

New Google Quality Rater Guidelines, Update Adds Emphasis on Needs Met

Google has released a brand-new Google quality rater guidelines, coming close to a year after the … [Read More...]

Recent Posts

  • New Google Quality Rater Guidelines, Update Adds Emphasis on Needs Met
  • Google Updates Experiment Statistics for Quality Raters
  • Analyzing “How Google Search Works” Changes from Google
  • Google Quality Rater Guidelines Update: New Introduction, Rater Bias & Political Affiliations
  • Google Updates Quality Rater Guidelines: Reputation for News Sites; Video Content Updates; Quality for Information Sites
  • Google Makes Major Changes to NoFollow, Adds Sponsored & UGC Tags
  • Google Updates Quality Rater Guidelines Targeting E-A-T, Page Quality & Interstitials
  • Google Local Service Ads Display Pricing Estimates for Specific Locations
  • Google Testing “Relevant History” Section in Mobile Search Results
  • Google Converts PDFs, DOCs, XLS etc into HTML for Indexing

Categories

  • Affiliate Marketing
  • Amazon
  • Apple
  • Bing
  • Branding
  • Browsers
  • Chrome
  • Content Marketing
  • Design
  • Domains
  • DuckDuckGo
  • Email
  • Facebook
  • Firefox
  • Foursquare
  • Google
    • Analytics
    • Google RankBrain
    • Quality Rater's Guidelines
  • History of Search
  • Industry Spotlight
  • Instagram
  • Internet Explorer
  • Links
  • Local
  • Mobile
  • Native Advertising
  • Other Search Engines
  • Pay Per Click
  • Pinterest
  • Publishers
  • Security
  • SEO
  • Snapchat
  • Social Media
  • State of the Industry
  • The SEM Post
  • Tools
  • Twitter
  • Uncategorized
  • User Experience
  • Video Marketing
  • Week in Review
  • Whitepapers
  • Wordpress
  • Yahoo
  • Yelp
  • YouTube
January 2021
MTWTFSS
« Oct  
 123
45678910
11121314151617
18192021222324
25262728293031

Meta

  • Log in
  • Entries RSS
  • Comments RSS
  • WordPress.org

Copyright © 2021 · News Pro Theme On Genesis Framework · WordPress · Log in