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You are here: Home / Google / Google: Nearly One Third of Mobile Searches are Location Based Queries

Google: Nearly One Third of Mobile Searches are Location Based Queries

May 24, 2016 at 9:11 am PST By Jennifer Slegg

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local mobile search one thirdHow important is local to Google?  Google revealed today that nearly one third of all mobile searches are local based.   For local businesses, this is a pretty impressive stat with how mobile users are utilizing location based searching to discover businesses around them.

Nearly one third of all mobile searches are related to location. People’s online and offline worlds are colliding — whether you’re researching restaurant ideas for dinner on Friday night or looking for a store that sells rain boots in your size.

While Google has stressed the importance of mobile for the past couple of years – especially with more than 50% of all worldwide searches occurring on a mobile device – this also shows the importance for local businesses to get on board with a mobile-friendly website to be able to serve those 1/3 of mobile searchers better.  And with the added mobile friendly ranking boost, unless the search is for their business site, it is unlikely that they would rank for the non-brand queries, and instead a mobile friendly competitor would.

Far too many local businesses are still running with a desktop only version of their websites, but especially when you consider the mobile friendly ranking boost combined with 1/3 of mobile searches having local intent, not having a mobile friendly website will clearly hurt their visibility and cost them potential customers.

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Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.
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Latest posts by Jennifer Slegg (see all)

  • 2022 Update for Google Quality Rater Guidelines – Big YMYL Updates - August 1, 2022
  • Google Quality Rater Guidelines: The Low Quality 2021 Update - October 19, 2021
  • Rethinking Affiliate Sites With Google’s Product Review Update - April 23, 2021
  • New Google Quality Rater Guidelines, Update Adds Emphasis on Needs Met - October 16, 2020
  • Google Updates Experiment Statistics for Quality Raters - October 6, 2020

Filed Under: Google, Mobile, SEO

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