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Pinterest Launches Developer Platform & API

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pinterest apiPinterest has finally launched a developer platform to allow developers access to APIs for building apps.

On Pinterest, people have saved over 50 billion Pins. As a developer, you’ll have the chance to build something that makes those Pins a reality, like apps for ordering ingredients from a recipe Pin or booking trips based on travel Pins.

When Pinners sign in to your app with Pinterest, you can:

  • Build a personalized, curated experience based on their boards and Pins
  • Let people easily create multiple Pins or boards to get more of your content distributed across Pinterest

You can apply for access to the closed beta now, however it is only open to US developers “to start.”

pinterest beta api signupSign into your Pinterest account and apply for the beta on the Pinterest Developer Platform signup page.

This has been a long time coming for developers wanting to offer more integration with Pinterest into various apps and tools.  And with Pinterest still trying to figure out the best way to monetize the business, developers creating apps and other integrations might also renew advertiser interest in the social media platform.

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Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.

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