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You are here: Home / Google / RankBrain Does Not Impact Site’s Crawl Budget

RankBrain Does Not Impact Site’s Crawl Budget

March 17, 2016 at 4:52 am PST By Jennifer Slegg

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rankbrain crawl budgetIf you are concerned at all about your site’s crawl budget, you will be happy to learn that RankBrain does not have any impact on crawl budget.

John Mueller was asked about whether or not RankBrain could impact a site’s crawl budget.

@AntBogarin No, that currently doesn't affect crawling.

— John Mueller (@JohnMu) March 16, 2016

Crawl budget is a metric used in relation to both how much time Googlebot (or another search engine bot) spends on a website, as well as how many pages and other resources it is able to crawl in that time.

While most smaller sites don’t need to worry about crawl budget, unless they are on a very slow server, some larger sites need to pay attention to it in order to ensure their most important pages are being indexed, as well as to get as many other nearly-as-important pages indexed.

There are many factors that play a role in a site’s crawl budget, but the one most easily influenced by site owners is simply page speed.  Googlebot is conscious of not hitting a website harder (for more pages) that it thinks the site can handle.  After all, Google doesn’t want to accidentally take down a website’s server for crawling too aggressively.  PageRank, technical SEO and site architecture also play roles in determining a site’s crawl budget.

But the use of RankBrain is definitely not one of them, which should be great news for SEOs, as there is still much to learn about RankBrain.

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Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.
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Latest posts by Jennifer Slegg (see all)

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Filed Under: Google, Google RankBrain, SEO

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