In today’s Webmaster Office Hours, John Mueller was answering a question related to the frequency of Google updating ranking signals for pages in the search results. But one thing that was interesting was he confirmed that the history of a page or site plays a role in how some search algos rank it, something that […]
Search Results for: algorithms
How Often Google Updates the Various Search Algo Ranking Signals
Do Google’s various ranking signals within the search algo get applied all at the same time, or can the various parts get updated in cycles with how it ranks a site? We do know that some – like Google Panda – work on a long running cycle. But what about the remaining 200 or so […]
Google Launches Real-Time Penguin 4.0: All The Changes & Details
Google has officially launched Penguin 4.0 This new version of Penguin is the long awaited real-time Penguin that eliminates the long wait for site owners to recover if they have been negatively impacted by Penguin. Gary Illyes, part of the Google Search Ranking Team, as well as a Webmaster Trends Analyst at Google, announced the […]
Increased Googlebot Crawling Not a Sign of Google Update or Manual Action
In yesterday’s Google Q&A with John Mueller and Andrey Lipattsev, I asked a question about Googlebot suddenly increasing the amount of crawling it does on a site, when there are no obvious reasons – such as a new URL structure – for Google to do so. Is it a sign of a Google update or […]
Increased Crawl Rate Not Sign of Google Panda or Algorithmic Issue Being Lifted
Many people assume that when they see Googlebot increasing the crawl rate on a site, that it is the sign of an algorithmic issue being lifted – such as Panda or other part of the algo that is impacting the site’s rankings negatively. After all, there must be a reason for Google to be recrawling […]
Google Panda is Still Fundamentally the Same Algo
Google’s John Mueller was asked about the Google Panda and whether the quality content algo had changed fundamentally when it moved to being part of the core algorithm and started it’s slow rollout. He confirmed that yes, it is essentially the same. It hasn’t fundamentally changed. I know the engineers work on these algorithms, so […]
RankBrain Doesn’t Change Order of Many Search Results
When Google announced RankBrain, many people were surprised to learn it was the third most important ranking signal. But what does that influence really mean? During a fireside chat at Big Digital Adelaide with Gary Illyes from Google, we discussed RankBrain and the many misconceptions around it. But he said one thing that was quite […]
RankBrain: Social Sharing and Social Ads Have No Impact on RankBrain
RankBrain is one of Google’s most misunderstood search algorithms and as a result, there has been a vast amount of rumor and speculation about what RankBrain can and cannot do. One of the repeated rumors about RankBrain is that social shares and/or social ads can impact how RankBrain ranks a site, and the more social “impact” […]
Google: Why SEO Weather Tracking Tools Aren’t Accurate
In last week’s Google hangout with John Mueller, he was asked about recent algo changes in the search results, a question that comes up often. Nearly always, the response is that there are hundreds of changes, and there was most likely something that changed, but nothing major enough to warrant a comment from Google. This […]
Why Blog Comments Are Great for Google SEO… and Users
There has been a significant backlash against comments in the past couple of years, with many sites dispensing with comments completely, and trying to push those conversations to social media instead. But is this a smart move? Google has often referred to user generated content as a valuable quality signal, something that can be irreplaceable […]