If you visit a page that isn’t mobile friendly, Google Chrome will now offer users the option to view a mobile friendly version of the page instead.
Joy Hawkins shared a screenshot that shows a non-mobile-friendly page, with a “Make page mobile-friendly” option at the bottom of the page.
When you click the option, it will serve the user a mobile friendly version of the page that is much easier to read on a smartphone.
This showed up on Google Chrome on Android. I couldn’t replicate it using Google Chrome or Google Search App for iOS. But it seems that Chrome made this change earlier this month to give users the option of viewing a mobile friendly page.
This is definitely good for user experience in Chrome. It is definitely annoying when trying to side scroll and read content on a page that isn’t mobile friendly, and this change makes it so a searcher might stay on the site instead of leaving and going to a competitor’s site instead.
Google recently removed the mobile friendly tag from the mobile search results, making it harder for searchers to identify sites that aren’t mobile friendly.
Latest posts by Jennifer Slegg (see all)
- Analyzing “How Google Search Works” Changes from Google - July 8, 2020
- Google Quality Rater Guidelines Update: New Introduction, Rater Bias & Political Affiliations - December 6, 2019
- Google Updates Quality Rater Guidelines: Reputation for News Sites; Video Content Updates; Quality for Information Sites - September 13, 2019
- Google Makes Major Changes to NoFollow, Adds Sponsored & UGC Tags - September 10, 2019
- Google Updates Quality Rater Guidelines Targeting E-A-T, Page Quality & Interstitials - May 17, 2019