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You are here: Home / Archives for AdRoll

Invalid Traffic: Five Steps to Boost Trust and Safety for Advertisers – AdRoll Followup

August 14, 2014 at 4:00 am PST By Jennifer Slegg

Invalid Traffic: Five Steps to Boost Trust and Safety for Advertisers – AdRoll Followup

Several weeks ago there was a weird issue where webmasters were noticing a greatly increased number of direct traffic referrals with some off similarities, such as older versions of Internet Explorer.  As it continued, webmasters began to realize it was a retargeting spammer, and one of the largest retargeting networks, AdRoll, was the most noticeable […]

AdRoll Retargeting Bot Attack Behind the IE7 Traffic Surges

July 30, 2014 at 4:06 am PST By Jennifer Slegg

AdRoll Retargeting Bot Attack Behind the IE7 Traffic Surges

Earlier this month, many people began noticing a huge surge in direct traffic on many websites, but primarily coming from an IE7 browser and from within the US.  This direct traffic was well outside of the ordinary but it was also skewing analytics data for many webmasters.  Barry Schwartz was the first to publicize the […]

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