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You are here: Home / Archives for Dynamic Search Ads

DSA Series Part 2: 6 Tips for Making the Most of Dynamic Search Ads

March 30, 2015 at 4:00 am PST By Amy Bishop

DSA Series Part 2: 6 Tips for Making the Most of Dynamic Search Ads

As I mentioned in part 1 of the DSA series, Dynamic Search ads can be very lucrative but they do require the same (if not more) optimizations than regular search campaigns. In this post, I’ll walk you through a few tips on how to maximize the return on your dynamic search campaigns. For starters, I […]

Are Dynamic Search Ads Right For You? Part 1 DSA Series

March 23, 2015 at 4:37 am PST By Amy Bishop

Are Dynamic Search Ads Right For You? Part 1 DSA Series

Dynamic Search campaigns have been around for quite some time now and so I find myself surprised when I hear that companies haven’t given them a shot. There are many benefits to DSAs but each also comes with it’s own limitations. Nevertheless, given the right fit, the ROAS (or RODSAS, rather) can be plentiful. If you find […]

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