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Dying Hard or Hardly Dying? The Economic Viability of Live Digital Conferences

September 11, 2014 at 5:00 am PST By Andrew Goodman

Dying Hard or Hardly Dying? The Economic Viability of Live Digital Conferences

Last time, I addressed the current state of flux in digital marketing conferences. My take included one expert perspective from an executive leader of one of our major conference series, Mike Grehan. Several others have since weighed in. Matt McGowan, Mike’s past colleague at Incisive Media (and now a strategist with Google), notes that so-called […]

SEM Conferences: Reflections at the Crossroads

September 9, 2014 at 5:00 am PST By Andrew Goodman

It’s no secret that the state of digital marketing conferences is in flux. Some conference series have become long in the tooth; others are ascendant. How dire is the situation? Whoops, I might have let the cat out of the bag. “Flux” is usually a code word for “trouble.” The old logic may be unraveling. […]

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