Businesses on Twitter will be happy to hear that Twitter has finally introduced support that allows for multiple users to use the same Twitter account but with different logins. With the addition of TweetDeck Teams, it means that companies will no longer have to worry about their employees stealing their Twitter account simply by changing the email address and password.
This will also help companies not having to change the password, and having all their employees with access relearning a new password, when someone leaves the company.
The support to add the multiple logins is through Twitter’s TweetDeck. You assign one person as the admin, the team members who essentially have master control. Then in the account section, you simply add your contributors personal Twitter account handle and assign them a role – either admin or contributor.
The contributor role means users can do typical Twitter functions such as tweeting and following, but they cannot add or remove users nor can they change the password to the entire account.
One downside to Twitter’s implementation of multiple logins is that everyone must also be using TweetDeck in order to use it.
However from a safety point of view, requiring the use of TweetDeck could hopefully alleviate some of the issues where we have seen some employees accidentally Tweet from a business account instead of from the personal account.
And the second downside is that this update is reportedly only available for PC, they do not have a Mac version available. And if you are wanting to tweet from a mobile device, you cannot use TweetDeck to do that, meaning your contributors that you’ve added cannot tweet from a mobile device unless they have the master login to the entire Twitter account.
This change is a long time coming. It will also alleviate some concerns businesses had about rogue employees who essentially could hijack their Twitter account, not to mention alleviate Twitter having to offer support when these kind of situations happen.
Facebook has long had something similar in place for their Facebook pages, where people can add different levels of users ranging from admin to analyst.
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