Here is the best of the best that you might have missed last week in the SEM industry, so you are all caught up for the start of the work week.
From The SEM Post
- Huge Google Local Algo Update Shakeup – Pack Drops 62%
- New Dynamic Sitelinks Coming to Google AdWords
- Google+ Now Allows Hangouts to Promote Links, Videos and More to Viewers
- Google Testing New Live Video Events in Google Search Results
- Local Businesses Will See Reduced Check-ins As Foursquare’s App Drops Checking In Feature
- How to Prevent Your AdWords Ads From Being Displayed in Apps
- Google’s Penguin Algo Update is Being Worked On By Engineers
- Finally! Bulk Upload Support For Adwords Call Extensions
- Time.com Reduces Bounce Rate With Continuous Scrolling Design
- Facebook Launches Save and Why it is Good for Facebook Pages
- Google Video Snippets Visibility Continues to Drop in Search Results
- It Just So Happens That Press Release SEO is Only MOSTLY Dead by Greg Jarboe
Other Places Our Columnists Were Featured Last Week
Search & SEO
- Dear Google, Links from YouMoz Don’t Violate Your Quality Guidelines by Rand Fishkin @ Moz
- How Do I Successfully Run SEO Tests On My Website? – Whiteboard Friday by Rand Fishkin @ Moz
- Assessing Hummingbird’s Impact On Search — 10 Months Later by Eric Enge @ Search Engine Land
Links
Pay Per Click
- Top Luxury Brands Spent $22 Million On Google Text Ads In The US Last Year [Study] by Ginny Marvin @ Search Engine Land
- Ads On Google Maps Now Show In New Scrolling List View, In-Map Ads Get A New Look by Ginny Marvin @ Search Engine Land
Social
- 5 Data-Driven Ways to Get Your Facebook Post Seen by Your Audienceby Sabel Harris @ Search Engine Journal
- The Top 7 Social Media Marketing Trends Dominating 2014 by Jayson DeMers at Forbes
Content
- How to Use Visual Content for Real-Time Engagement by Donna Morotz @ Social Media Examiner
Local
- Foursquare Sneak Previews New “Personalized Local Search” & Moves All Check-Ins To Swarm by Greg Finn @ Search Engine Land
Want even more? Here are links to the daily industry round ups from Search Engine Land & Marketing Land for those who really don’t want to miss a thing.
Have a link you think should be included? Tweet us @TheSEMPost.
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Jennifer Slegg
Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.
Latest posts by Jennifer Slegg (see all)
- Google Quality Rater Guidelines Update: New Introduction, Rater Bias & Political Affiliations - December 6, 2019
- Google Updates Quality Rater Guidelines: Reputation for News Sites; Video Content Updates; Quality for Information Sites - September 13, 2019
- Google Makes Major Changes to NoFollow, Adds Sponsored & UGC Tags - September 10, 2019
- Google Updates Quality Rater Guidelines Targeting E-A-T, Page Quality & Interstitials - May 17, 2019
- Google Local Service Ads Display Pricing Estimates for Specific Locations - August 31, 2018