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You are here: Home / Google / Yahoo Showing Google AdWords Sidebar Ads With Extensions

Yahoo Showing Google AdWords Sidebar Ads With Extensions

January 11, 2016 at 5:03 am PST By Jennifer Slegg

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yahoo google sidebar extensionsYahoo is testing Google ads in their search results with a unique twist.  The Google AdWords ads showing in the sidebar are displaying extensions including sitelinks and reviews.

Here are some examples of the Google AdWords ads showing on Yahoo.

yahoo ads sitelinks4yahoo ads sitelinks2
And here is an example with ratings in the sidebar.  It was also a test where they were showing ratings below the entire ad, rather than the usual position below the title.
yahoo ads rating right side2

And another example with both ratings and the locations extension.

yahoo ads rating right side3They also make the sidebar ads much more noticeable.  But they are also much wider than how we normally see the right sidebar on Google search results.

They are also wider than what we see showing in the sidebar for most search results.

Since these are Google ads, it is likely they are watching the results of this test closely.  We haven’t seen Google do much in the way of extensions in their sidebar ads, aside from this test where they added a site search box to the ads.

It definitely is interesting to see Yahoo doing this test, although we have seen them doing plenty of testing as they are working to increase their revenue.  And with their search results being very ad heavy, this really isn’t a surprise to see them trying to draw attention to more ads that are on the page, especially above the fold.

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Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.
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Latest posts by Jennifer Slegg (see all)

  • New Google Quality Rater Guidelines, Update Adds Emphasis on Needs Met - October 16, 2020
  • Google Updates Experiment Statistics for Quality Raters - October 6, 2020
  • Analyzing “How Google Search Works” Changes from Google - July 8, 2020
  • Google Quality Rater Guidelines Update: New Introduction, Rater Bias & Political Affiliations - December 6, 2019
  • Google Updates Quality Rater Guidelines: Reputation for News Sites; Video Content Updates; Quality for Information Sites - September 13, 2019

Filed Under: Google, Pay Per Click, Yahoo

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