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You are here: Home / Yahoo / Yahoo’s Brand New Search UI Looks Just Like Google’s UI

Yahoo’s Brand New Search UI Looks Just Like Google’s UI

August 5, 2015 at 4:31 am PST By Jennifer Slegg

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yahoo new search  uiYahoo is testing yet another variation of Google-like search results.

yahoo testing google interfaceThis change seems like it could be permanent, or if not, they are doing a large scale test at the moment, as many people are seeing the new Yahoo UI.

When you consider Marissa Mayer, Yahoo’s current CEO, was behind many of the UI design choices at Google, it isn’t surprising to see Yahoo switch to a very Google-like interface.

Here is the comparison between how Yahoo usually looks and the new Google-like look.

yahoo testing google interface compare

The “More” drop down menu also allows Yahoo to include many more areas of Yahoo than they have traditionally included in the sidebar, however with this change they are more hidden.  But again, this is identical to how Google does it in their search results.

yahoo testing google interface5Here is the same search compared to Google.  The biggest difference is the fact Yahoo places five advertisements above the organic search results while Google only uses 3.  So most users do see organic results “above the fold” for Google, but not with Yahoo – we don’t even see a single organic result.

yahoo testing google interface compare 2

Here are a few more examples.

yahoo testing google interface3 yahoo testing google interface2SERoundtable posted about another similar test run last month here.  But you can see they are adjusting the search box and header as well.

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Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.
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