In the brand new version of the Google Quality Rater’s Guidelines, they stress the importance of the rater’s judging the reputation of an author and a website. So it definitely raises the question of how Google might be looking at reputation on a larger scale and how they might be planning to incorporate parts of […]
Archives for July 14, 2014
What QVC Can Teach You For PPC
According to QVC, they reach approximately 85 million American homes and add more than 194,000 new customers each month. Wouldn’t you like to accomplish just a fraction of that with your search marketing? As I recently watched a QVC program, I realized we are not so different, shop at home and PPC. We both have […]
Google Indexes Far Fewer Tweets Than Previously Believed
With marketers paying so much attention to the social media power of Twitter, there hasn’t been a close look at how well tweets by users on Twitter get indexed nor how much of an impact those tweets have on Google. Google does not currently have data directly from Twitter (aka “the firehose”) to index tweets. […]