Part 3 in a series. Parts 1 (SEM Conferences: Reflections at the Crossroads) and 2 (Dying Hard or Hardly Dying? The Economic Viability of Live Digital Conferences) here. Now you’ve heard about why the conference world might be changing, and also why the conferences remain important. Now for the fun. What have I learned at […]
Archives for September 23, 2014
Shared Business Data: Data Feeds Come to Adwords Ads
Spotted in the AdWords shared library of some accounts today is a new feature called “Business Data”, sure to roll out to all accounts over the next few days. The vague naming actually contains a pretty hefty shift to the ad creation landscape. Click into this feature and you’ll see the explanatory text: Upload or […]
Google’s Structured Snippets in Search Results Will Reduce CTR
Google searchers have become accustomed to seeing knowledge graph information mixed into their Google search results. Google is now taking this a step further and introducing structured snippets to some results within the Google search results. For some queries, Google will extract specific information from the results page and include it as part of the […]
Google AdWords Adds Site Search Extension to Right Side Ads
While the site search AdWords extension has been popping up in the ads that appear above the Google search results, they are now also appearing next to the search results as well, in the right sidebar area on the results page. The site search extension – technically called a form extension – has been in […]