Bing Ads is testing a new ad extension called Twitter Annotations which displays the number of Twitter followers each advertiser has. The Twitter Annotation appears below the title and URL of the Bing Ads top ad unit in the search results, or for those who are also utilizing ratings, it appears to the right of […]
Archives for October 14, 2014
Are Your PPC Campaign Results Better Than They Look? Or Worse?
At this time of year, the pressure is on to “be ready” for the upcoming hot season, and to “work with increased budgets.” Various cheerleaders and naysayers in your company (and especially, our friends at the search engines) may be pushing you and pulling you every which way, trying to find justifications in current profitability […]
Google AdWords Introducing Local Number Call Extensions
One of the concerns many advertisers have is that local customers might be dissuaded from phoning a business that utilizes call extensions with a number that appears to be outside of the local area, especially for those who might not recognize a Google toll free number used on some ads. However, Google is now introducing […]