Webmasters will have one more reason why they should consider switching their sites to HTTPS as Google Chrome is planning to alert searchers when the site they are wanting to visit is unsecure via HTTPS. According to The Chromium Projects, the Google Chrome security team is proposing that the browser clearly states that HTTP webpages […]
Archives for December 18, 2014
Restructuring PPC To Improve Performance by Geography: A Case Study
When analyzing campaign performance by geography, it isn’t uncommon to find that some locations are more competitive than others. Sometimes a simple bid modifier does the trick but certain situations call for more. Recently, we isolated high volume, high CPA geographies into separate campaigns in an effort to improve lead volume and CPA across said […]