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Archives for January 21, 2015

comScore Shows Google Lost 1.6% of Search Share When Firefox Made Yahoo Default Search Engine

January 21, 2015 at 9:29 am PST By Jennifer Slegg

comScore Shows Google Lost 1.6% of Search Share When Firefox Made Yahoo Default Search Engine

The latest comScore data following the Firefox switch to Yahoo as its default search provider shows that it was as impactful to Google’s search share has was believed. Google saw a 1.6% decrease in their overall search share while Yahoo jumped up by 1.6%. It’s not a huge surprise, as many people didn’t realize that […]

Facebook Users Can Report Hoaxes and Fake News Links, Reducing Organic Exposure for Those Links

January 21, 2015 at 9:08 am PST By Jennifer Slegg

Facebook Users Can Report Hoaxes and Fake News Links, Reducing Organic Exposure for Those Links

Facebook is making a new change that will allow all users to report fake news stories or hoaxes that tend to get posted over and over again on Facebook.  And when reported multiple times, those stories will see reduced exposure in Facebook user’s news feeds. When a Facebook user reports that they feel a post […]

Marketing Lessons Learned from the 2014 VW Super Bowl Commercial: Wings

January 21, 2015 at 8:15 am PST By Greg Jarboe

Marketing Lessons Learned from the 2014 VW Super Bowl Commercial: Wings

The Big Game (aka the Super Bowl) is coming … again. As sports fans tune in to cheer on the New England Patriots or Seattle Seahawks, plenty of viewers – including lots of search engine marketers – will be waiting to see the always-popular unveiling of new ads on YouTube as well as on NBC. […]

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