Are you creating video content for a website or app? If so, Gary Illyes from Google is interested in hearing the challenges you are facing when it comes to having video content. I’m reading this article on Digiday titled “WSJ now has a 40-person video team cranking out 40 videos a day”. You should also read […]
Archives for April 29, 2015
What Happens When You Search for “Google” on Bing?
In one of my recent random keyword searches on Bing, I thought it might be funny to see what happens if you tried searching for “Google” on Bing, which I suspect probably happens on a regular basis. And looks like Bing is having some fun with it, while encouraging people to consider just using Bing […]
Facebook’s New Login Guidelines for Apps Reduced Number of Permissions Requested
Facebook changed their guidelines for apps that make it easier for users to see exactly what permissions each app is asking for, as well as giving users the ability to approve or decline each guideline setting in each app. The end result? These apps ended up requesting fewer permissions from apps. Particularly for older apps […]
Not Goliath? Dominating AdWords Won’t Be Easy
With all the talk of bootstrapped startups, advantages of “nimble players,” and Davids taking down Goliaths, you might be excused for exhibiting an excess of optimism as you enter the PPC fray, even if you’ve heard scary stories about rising click prices. I’m a big proponent of the personality, ingenuity, speed, and agility you find […]
Even Industry Experts Should Read YouTube Channels for Dummies
An interviewer for the Content Marketing Conference blog recently asked me, “Anything else you’d like our readers to know?” And I replied, “Yes, don’t rush out and buy my book, YouTube and Video Marketing. It was published in November 2011. At the time, my second edition legitimately claimed to be ‘Fully updated with new information, including […]