If you have ever been hit by a flying Panda or Penguin, it can have a pretty devastating effect. And by far, the most Google algo attention is given to Panda and Penguin, with the only possible exception of the month leading up to the mobile friendly algo launch date in April… although the terror-inspiring […]
Archives for May 7, 2015
Google Infographic Shares Mother’s Day Gift Trends
The folks at Google have just shared an infographic that shows Mother’s Day gift trends. And search engine marketers – especially ones that have waited until the last minute to figure out what to give mom this Sunday – will be delighted with the data, even if the graphics are a little cheesy. And SEMs […]
Apple Officially Acknowledges Their Applebot Web Crawler
Apple seems to have finally officially acknowledged their “Applebot” webcrawler with a new webpage added to their support site this week. Apple is using this crawler for both Siri and Spotlight Suggestions, among other products. User-agent strings will contain “Applebot” together with additional agent information. For example: Mozilla/5.0 (Macintosh; Intel Mac OS X 10_10_1) AppleWebKit/600.2.5 […]
How Affiliate Merchants Can Opt Out of the Bit.ly & Viglink Cookie Dropping
Yesterday we reported that Bit.ly and Viglink were adding their own affiliate cookies to links that are shortened through the URL shortener Bit.ly. And understandably, people are pretty upset about it, not just for the cookie dropping on unsuspecting users, but also because of the high likelihood that affiliate commissions could be hijacked when anyone […]
Don’t Lose Momentum: 12 Rules For Launching a New Website
It’s not uncommon for businesses to roll out a new website every 2-4 years. Web technologies, styles and best practices evolve. If you want to remain relevant and cutting edge, a new look may be just what the doctor ordered. For the most part, re-skinning a website is a simple matter. Just slap a slick new […]
Google’s PageSpeed Service Shutting Down in August
If you have a website that is utilizing Google’s PageSpeed Service, Google has announced they will be closing the service on August 3, 2015. Any webmasters who do not update their DNS accordingly will discover their sites will be down after that date. After 4.5 years of service, the PageSpeed Service team regretfully decided that […]
Twitter Running Promoted Tweets on Porn & Other X-Rated Profiles
Advertisers are pulling promoted tweets from Twitter after discovering their ads were being displayed on porn and other X-rated profile pages on the popular social media platform. Twitter supposedly had a filter that would prevent promoted tweets from being displayed on any inappropriate content, including porn. Nielsen, the digital and television data company, was the […]
Google Webmaster Tools Launches Search Analytics Report
The wait is finally over. Google Webmaster Tools has finally launched the long-awaited Search Analytics reporting for webmasters, replacing the less-robust Search Queries report. Google first began alpha testing a new search analytics – originally called Search Impact – earlier this year. It gives webmasters much more search query data than was previously available in […]