Google has finally confirmed what many of us suspected… they have made a change to their core search ranking algorithm, and it is being dubbed as the Quality Update or the Quality Algo, and formerly referred to as the Phantom Update, or Phantom Update 2. Changes were first noticed at the beginning of the month […]
Archives for May 20, 2015
Google AdWords With Matching Sitelinks & Descriptions
I came across this unusual Google AdWords ad, and it definitely caught my eye, since it had two identical lines in a row – the sitelinks in one line, and the duplicated sitelinks, without the links, in the description line. It could be just how the company decided to do their ad copy, rather than […]
Google Plans to Update Mobile Friendly Test Tool
Maile Ohye at SMX today announced that they will be updating their Mobile Friendly Test to be more granular and provide insight into other on-page elements. It is very likely these elements will be rolled into the mobile friendly algo as Google begins to add signals to the algo that will reflect issues beyond simply […]
Google Continuing to Work on Separate Mobile Search Index
Earlier this year, Gary Illyes from Google mentioned that Google has been working on a completely separate mobile index. This would see both desktop and mobile have its own set of search results which would be served depending on what the searcher was searcher with. Google is reportedly still testing two indexes as Maile Ohye […]
Google Webmaster Tools Renamed Google Search Console
Google Webmaster Tools is being renamed Google Search Console according to a post made on the Google Webmaster Central blog. It turns out that the traditional idea of the “webmaster” reflects only some of you. We have all kinds of Webmaster Tools fans: hobbyists, small business owners, SEO experts, marketers, programmers, designers, app developers, and, […]