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You are here: Home / 2015 / June / Archives for 2nd

Archives for June 2, 2015

The Penguin Algorithm: An Issue of Ethics

June 2, 2015 at 6:17 am PST By Kristine Schachinger

The Penguin Algorithm: An Issue of Ethics

On April 24th, 2012 Matt Cutts, the head of Webspam at Google, announced they would be releasing the first “Penguin Algorithm”. Although the focus these days is mostly about links many people forget Penguin was not released to only target link spam, it was also created to target “…sites that we believe are violating Google’s […]

Bing Including Foursquare Photos & Tips in Local Knowledge Graph

June 2, 2015 at 4:46 am PST By Jennifer Slegg

Bing Including Foursquare Photos & Tips in Local Knowledge Graph

Bing has started to include information from Foursquare – including photos and “tips” in their local knowledge graph. I spotted this interesting test in Bing where they are showing data from Foursquare in the local version of their knowledge graph. Here is another screenshot taken the day before that shows they rotate the imagery shown […]

Bing Testing Single Line Sitelinks in Organic Search Results

June 2, 2015 at 4:42 am PST By Jennifer Slegg

Bing Testing Single Line Sitelinks in Organic Search Results

Most are used to seeing sitelinks in the organic search results in the usual two column format, either with descriptions or without.  Bing seems to be testing a single line version of it instead. This test also shows the sitelinks with 6 links in the single line, different from the usual 4 we have become […]

Does Google Associate Unlinked Brand Mentions with Brand Sites for Ranking?

June 2, 2015 at 4:30 am PST By Jennifer Slegg

Does Google Associate Unlinked Brand Mentions with Brand Sites for Ranking?

John Mueller made an interesting comment in a Google+ hangout a couple of weeks ago regarding whether or not Google is giving any weight to unlinked brand mentions when it comes to ranking those brand’s websites.  In other words, if one site is talking about a brand but the site in question never happens to […]

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