We have some more big changes happening in the local space for Google local business listings. Over the course of the day Thursday, Google began switching over the usual 7-pack local listings to all 3-pack, AKA Snack Pack local results. This means that instead of showing 7 businesses in the pack and in the map, […]
Archives for August 7, 2015
Are Brand Keyword Costs Rising in Google AdWords? Experts Speak Out
Adage recently ran an article stating that advertisers are seeing the costs in brand terms rising in Google AdWords costs. Several different marketing agencies are claiming the price of branded cost-per-click Google AdWords has ballooned by as much as 141% in the last four to eight weeks, causing speculation to swirl throughout the industry. So […]
Bing Adds New Warning to Online Pharmacies in Search Results
Bing has announced a change active in their search results for US searchers that displays a warning when someone attempts to click through to a pharmacy that has been cited by the FDA. Here is what the new warning looks like when someone clicks through to an FDA cited pharmacy. When a user clicks on […]
404 Error Pages Do Not Cause a Google Penalty
Google has come out multiple times to state that Google does not penalize a site for having multiple 404s on a website. But the myth that there is some sort of penalty associated with having many 404 pages on a site still persists. And Gary Illyes from Google took to Twitter to address the rumors. […]