We talk periodically about the concept of over-SEOing websites, but for the most part, people don’t really see the downside of it, so long as the over-optimizing doesn’t cross the line into black hat SEO techniques. But in yesterday’s Google hangout with Bruce Clay, Gary Illyes talks about over-SEOing, and specifically the type of over-SEOing […]
Archives for September 15, 2015
Make Diversification a Major Part of All SEO Strategy
It’s shaky to build a site around ranking for keywords. Google has moved on from simply matching keyword strings in a search query to keyword strings on a web page. Search results are based on identifying searcher intent and matching what they’re trying to accomplish to a website that may help them accomplish that. Many […]
Google Panda Future Updates Will Continue to Rollout Very Slowly
One of the big differences with the latest Google Panda refresh was that Google is rolling it out over months, rather than just days or weeks. And its slowness has led to many problems by SEOs to actually determine if it has hit certain sites or not (positive or negative) and it doesn’t show up […]
Google Penguin Still Months Away from Refreshing
We have another update on when we might see a Google Penguin refresh, and it looks like we will still be waiting a while. According to Gary Illyes, Google Penguin is still months away from happening. In yesterday’s hangout, Gary Illyes discussed Penguin and said while he was away on vacation, as far as he […]
Google: We Don’t Think of Panda as a Search Penalty
In a hangout that Google’s Gary Illyes did with Bruce Clay yesterday, the topic of Panda came up. While many SEOs refer to Panda as a penalty, and some argue it acts like a penalty, it is actually considered a search filter, since it is applied after the core algo. And Illyes said that they […]