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Archives for December 17, 2015

How Retailers Get Featured Snippets for Non-Brand Commercial Keyword Searches

December 17, 2015 at 6:03 am PST By Jennifer Slegg

How Retailers Get Featured Snippets for Non-Brand Commercial Keyword Searches

Earlier this year, when I first started noticing commercial sites – such as Amazon and other retailers – showing up with the featured snippet result for commercial intent queries using non-branded keywords, it seemed quite rare.  But as the percentage of featured snippets being displayed in the search results increases, so has the number of […]

Facebook Has Over 350 Publishers Testing Instant Articles Now

December 17, 2015 at 5:03 am PST By Jennifer Slegg

Facebook Has Over 350 Publishers Testing Instant Articles Now

If you have been wondering how Facebook’s Instant Articles test is going, they published a list detailing just how many publishers are using it, and surprisingly, there are over 350 of them. This is quite a number, considering in November there were only twenty publishers enrolled in the program.  And they have expanded the program […]

Google AdWords Continues 1% Test With 4 Ads at Top of Search Results

December 17, 2015 at 4:40 am PST By Jennifer Slegg

Google AdWords Continues 1% Test With 4 Ads at Top of Search Results

Depending on whether you are ranking organically or purchasing Google AdWords, you wither love or hate the new test Google is running with 4 AdWords ads being displayed at the top of the search results. And it seems that the test might be a long term one. For those who haven’t spotted the 4 AdWords […]

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