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Archives for March 21, 2016

Emojis Are Back in Google AdWords Ad Copy

March 21, 2016 at 5:23 am PST By Jennifer Slegg

Emojis Are Back in Google AdWords Ad Copy

It seems that advertisers are able to still use some emojis in their Google AdWords ad copy. Sasa Kovacevic, the head of PPC at the search agency obsidian.dk sent The SEM Post the screenshot of the lightning bolt emoji in action in AdWords. Here is a copy of the AdWords emoji. Emojis are against Google’s […]

Google’s Goal for AMP: Work for Videos, Blogs, Photos & GIFs

March 21, 2016 at 4:43 am PST By Jennifer Slegg

Google’s Goal for AMP: Work for Videos, Blogs, Photos & GIFs

It has been about a month since AMP went live and the dedicated AMP section opened at the Google Webmaster Help forums.  And the AMP blog is taking the opportunity to highlight the most common questions they have seen at the help forums. In the Q&A, they do talk a bit more about the future […]

Bing Ads Pulling Landing Page Content for Ad Description

March 21, 2016 at 4:20 am PST By Jennifer Slegg

Bing Ads Pulling Landing Page Content for Ad Description

Bing Ads seems to be running a new test that is sure to concern some advertisers.  Instead of using the ad copy of the advertiser’s choice, they are instead pulling data from the landing page – from meta tags as well as on page data – to display as the description in the ad, which […]

Google Testing Smaller Home Services Ads in Search Results

March 21, 2016 at 4:10 am PST By Jennifer Slegg

Google Testing Smaller Home Services Ads in Search Results

Google has been doing lots of testing lately with their Google Home Services Ads, and they are testing one more variation to the ad unit that appears at the top of the search results.  This time it is a much smaller version of the ad unit, which reduces the amount of space it takes up […]

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