It has been about a month since AMP went live and the dedicated AMP section opened at the Google Webmaster Help forums. And the AMP blog is taking the opportunity to highlight the most common questions they have seen at the help forums.
In the Q&A, they do talk a bit more about the future plans of AMP… and this is pretty important for those webmasters who own sites that don’t publish news, because it means those sites can work with AMP too.
Right now, AMP content is only appearing in the “Top Stories” section for those with news content. However, most believed that it would expand beyond the confines of the news, especially if it was popular with searchers.
At SMX West earlier this month, we learned from Dave Besbris that they wanted to include AMP content beyond just the news, displaying it in other parts of the search results. He also hinted that AdWords ads was one area they were planning to go too.
In the new AMP blog post, they talk about the AMP goals, and specifically where it will go beyond simply the news.
The goal is for all published content, from news stories to videos and from blogs to photographs and GIFs, to work using Accelerated Mobile Pages.
If you haven’t jumped into AMP yet, you might want to consider at least moving part of a site over, so you get the experience and figure out any AMP errors that are found on your site, so you can fix the issues and be ready to go when AMP goes beyond the news.
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I’m very confused by AMP.
I have a standard website, with a blog and quote forms. It’s well optimised, loads fast and is mobile friendly.
As I understand it, a lot of html function is lost if you implement AMP to a website.
If we’re not a news site, why do we need to worry about this?
Jennifer Slegg says
Google wants to expand it. But as of now, Google only shows it in specific circumstances… I imagine that is how we will see it roll out as it expands too.
However, blogs do show up in the news carousel right now, so you can try it on the blog first.
I still don’t see the importance of AMP for a non news site.
I think I’m going to pass on it anyway. My site is fast, well optimised (loads in less than half a second) and totally mobile friendly. It works and I’m not going to take a hatchet to the html just so my occasional piddly litlle blog post can load faster than 0.5 seconds, is that even noticeable to a human?
Most high profile commentators I’ve read seem to be saying leave AMP alone (at the very least for now) to us smaller guys.