When Google announced RankBrain, many people were surprised to learn it was the third most important ranking signal. But what does that influence really mean? During a fireside chat at Big Digital Adelaide with Gary Illyes from Google, we discussed RankBrain and the many misconceptions around it. But he said one thing that was quite […]
Archives for June 13, 2016
Vanity Keyword TLD Domain Names Do Not Get Ranking Boost
At Big Digital Adelaide, I asked Gary Illyes about whether people should switch to the so-called vanity TLDs such as .attorney help with rankings due to the presence of keywords in those TLDs for a supposed ranking boost. It is an interesting idea, whether you can gain an additional ranking boost for the TLD keyword […]
Google: Does Not Matter Which 301, 302, 307 Redirect, All Pass PageRank
There is a hot debate amongst SEOs about what type of redirects to use for SEO, particularly when it comes to passing PageRank. At Big Digital Adelaide today, I asked Gary Illyes from Google about the great redirect debate, and whether it really matters whether a site uses a 301, 302 or 3o7 redirect, as […]