• About Us
  • Contributors
  • Guides
  • Speaking Engagements
  • Write for The SEM Post
  • Submit a tip or contact us!
  • Newsletters

The SEM Post

Latest News About SEO, SEM, PPC & Search Engines

  • Google
  • SEO
  • Mobile
  • Local
  • Bing
  • Pay Per Click
  • Facebook
  • Twitter
  • State of the Industry
You are here: Home / Google / Google: Does Not Matter Which 301, 302, 307 Redirect, All Pass PageRank

Google: Does Not Matter Which 301, 302, 307 Redirect, All Pass PageRank

June 13, 2016 at 5:18 am PST By Jennifer Slegg

  • Facebook
  • Twitter
  • Google+
  • Pinterest
  • LinkedIn
  • Email
  • WhatsApp
  • Evernote
  • SMS

google 301 302 307 redirect pagerankThere is a hot debate amongst SEOs about what type of redirects to use for SEO, particularly when it comes to passing PageRank.  At Big Digital Adelaide today, I asked Gary Illyes from Google about the great redirect debate, and whether it really matters whether a site uses a 301, 302 or 3o7 redirect, as we have seen sites use a variety of redirect styles, for whatever reason.

“Does it matter what style of redirects sites use, whether it is 301, 302 or 307?  Will they all work appropriately in Google’s eyes and will they all pass PageRank?”

Illyes answer was short and succinct.  “Don’t worry about it.  Just use whatever you want, use whatever makes sense for you.”

I recently saw someone trying to argue that the use of a 307 redirect was a blackhat spam technique, while many sites use a 302 when they clearly mean to use a 301.  Google has also said it doesn’t matter whether you use a 301 or a 302 when switching to HTTPS, they will both pass PageRank to the new URLs, which makes sense since site owners would be reluctant to switch to HTTPS if there was the potential loss of PageRank from making a site more secure.

Of course, the “best practices” option is to use a 301 redirect when it is permanent, but sometimes website owners or the tech department use one of the other redirects.  But it won’t cause issues related to loss of PageRank by doing so.

  • Facebook
  • Twitter
  • Google+
  • Pinterest
  • LinkedIn
  • Email
  • WhatsApp
  • Evernote
  • SMS
The following two tabs change content below.
  • Bio
  • Latest Posts
My Twitter profileMy Facebook profileMy Google+ profileMy LinkedIn profile

Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.
My Twitter profileMy Facebook profileMy Google+ profileMy LinkedIn profile

Latest posts by Jennifer Slegg (see all)

  • 2022 Update for Google Quality Rater Guidelines – Big YMYL Updates - August 1, 2022
  • Google Quality Rater Guidelines: The Low Quality 2021 Update - October 19, 2021
  • Rethinking Affiliate Sites With Google’s Product Review Update - April 23, 2021
  • New Google Quality Rater Guidelines, Update Adds Emphasis on Needs Met - October 16, 2020
  • Google Updates Experiment Statistics for Quality Raters - October 6, 2020

Filed Under: Google, SEO

Sign up for our newsletter


Comments

  1. Scott Taft says

    June 13, 2016 at 11:44 am

    Just my two cents, but it doesn’t seem like Gary confirmed all three types pass page rank equally. From the quote above it sounds more like he’s speaking more philosophically and meaning you should use what makes the most sense to your situation regardless of page rank. Basically meaning take SEO out of the equation when making decisions for your site.

    • Jennifer Slegg says

      June 14, 2016 at 1:18 am

      I was the one who asked the question, and specifically asked about PageRank 🙂

  2. Ralf says

    June 13, 2016 at 9:54 pm

    After the info about redirects in htacces-files that lead to many misunderstandings I am not sure if I should trust that information from Gary. Also I thought Pagerank is dead 😉

    • Jennifer Slegg says

      June 14, 2016 at 1:19 am

      External PageRank is dead… however internal PageRank in Google is alive and well 🙂

Founder & Editor

Jennifer Slegg (2052)

Sign up for our daily news recap & weekly newsletter.


Follow us online

  • Facebook
  • Google+
  • Linkedin
  • Pinterest
  • Twitter

Latest News

2022 Update for Google Quality Rater Guidelines – Big YMYL Updates

We finally have the first Google Quality Rater Guidelines update of 2022, and like usual, it is … [Read More...]

Recent Posts

  • 2022 Update for Google Quality Rater Guidelines – Big YMYL Updates
  • Google Quality Rater Guidelines: The Low Quality 2021 Update
  • Rethinking Affiliate Sites With Google’s Product Review Update
  • New Google Quality Rater Guidelines, Update Adds Emphasis on Needs Met
  • Google Updates Experiment Statistics for Quality Raters
  • Analyzing “How Google Search Works” Changes from Google
  • Google Quality Rater Guidelines Update: New Introduction, Rater Bias & Political Affiliations
  • Google Updates Quality Rater Guidelines: Reputation for News Sites; Video Content Updates; Quality for Information Sites
  • Google Makes Major Changes to NoFollow, Adds Sponsored & UGC Tags
  • Google Updates Quality Rater Guidelines Targeting E-A-T, Page Quality & Interstitials

Categories

  • Affiliate Marketing
  • Amazon
  • Apple
  • Bing
  • Branding
  • Browsers
  • Chrome
  • Content Marketing
  • Design
  • Domains
  • DuckDuckGo
  • Email
  • Facebook
  • Firefox
  • Foursquare
  • Google
    • Analytics
    • Google RankBrain
    • Quality Rater's Guidelines
  • History of Search
  • Industry Spotlight
  • Instagram
  • Internet Explorer
  • Links
  • Local
  • Mobile
  • Native Advertising
  • Other Search Engines
  • Pay Per Click
  • Pinterest
  • Publishers
  • Security
  • SEO
  • Snapchat
  • Social Media
  • State of the Industry
  • The SEM Post
  • Tools
  • Twitter
  • Uncategorized
  • User Experience
  • Video Marketing
  • Week in Review
  • Whitepapers
  • Wordpress
  • Yahoo
  • Yelp
  • YouTube
March 2023
MTWTFSS
« Aug  
 12345
6789101112
13141516171819
20212223242526
2728293031 

Meta

  • Log in
  • Entries RSS
  • Comments RSS
  • WordPress.org

Copyright © 2023 · News Pro Theme On Genesis Framework · WordPress · Log in