Google AdWords has launched expanded text ads for advertisers. These expanded ads are mobile optimized for better performance with additional room for descriptions and the all important headline. Google is also discontinuing the use of the regular text ad format later this year. The new format adds about 50% more ad text with two headlines […]
Archives for July 26, 2016
Google AdWords Launches Device Bid Adjustments
Google AdWords announced earlier this year at the AdWords Summit that they would be launching device bid adjustments, giving advertisers more flexibility with how they bid on mobile versus desktop versus tablet. As we reimagine how ads look in a mobile-first world, it’s also important to have more flexible tools that help you optimize device-level […]
No PageRank Loss for 30x Redirects, Including 301 & 302 Redirects
There has been a lot of debate on the issue of 301 versus 302 redirects over the years, specifically regarding the loss of PageRank. Gary Illyes from Google has confirmed now that when you are using a 30x redirect – such as a 301 (permanent), 302 (temporary) or 307 (temporary) redirect – that the destination […]