Google is testing some significant changes to how AdWords ads are displayed in the Google search results and it will have a major impact on advertisers, particularly those who are enjoying the top position in AdWords. Not only is Google testing 4 ads at the bottom of the search results, for a total of eight […]
Archives for January 2017
New Design to Google Local Inventory Ads in Local Pack
Google began showing local inventory ads earlier this month and it has already gone through a redesign. The new version focuses on the fact these are local specific ads, and not just regular product listing ads, and it also highlights products from multiple businesses rather than just a single one. Here is what the new […]
Google Becoming More Aggressive With “People Also Search” in Local Results
Site owners have become used to Google suggesting other businesses when viewing the local results for a business, but Google usually relegates that to the very bottom of the listing, after all the other details for the business such as reviews, ratings and other business info. But looks like they are testing a more aggressive […]
Google AdWords Testing Outlined Ads Tag in Search Results
Google AdWords is testing another version of the “Ads” tag that shows in the search results to show AdWords ads. This one has a green outline around the Ad tag, rather than a solid green filled ad tag. Here is what it looks like: As you can see, it doesn’t stand out as ad as […]
Google AdWords Testing Non-Carousel PLAs in Mobile Search Results
We are used to seeing Google AdWords showing mobile Product Listing Ads that are in carousel style. It seems they are now testing a non-scrollable version that sees two individual product listing ads at the top of the search results instead of the multi-product carousel we primarily see in the mobile search results from Google. […]
Google Adds “Help Improve Accuracy” Box to Some Local Listings
Google has added a new feature to some local panels, requesting user feedback to help keep Google’s listings up to date. It shows up for some searchers on the main page of the Google search results. Here is what the box looks like, added to the bottom of the local panel: When you click through, […]
PopUp Size Allowed With Google’s Mobile Interstitial Demotion
When Google launched the mobile interstitial and popup demotion, where pages that utilize either an interstitial or intrusive popup, many speculated about just how big a popup could be, before the demotion was triggered. Because Google still shows a page as being mobile friendly, even with an interstitial or popup, site owners couldn’t use that […]
Google’s Mobile Interstitial Demotion Updates When Page Recrawled
Google launched their mobile interstitial and popup demotion earlier this month which would see sites with interstitials and obtrusive popups receive a demotion in the mobile search results. If you need to remove them, the demotion in the search results will not be removed until after Googlebot has crawled each individual page again. The question […]
No More Numbered Updates for Google Penguin
Since Google released the new real time Penguin, it has gone from “wait for the next Penguin update” to a Penguin that updates in real time. But what does this mean for significant updates? According to Gary Illyes, there are no plans for any more numbered Penguin releases. The last major update to Penguin was […]
Google Will Be Transparent About Substantial Penguin Changes
Since Google finally released the real time Penguin update last year, there hasn’t been any word about changes they have made since then. But what about changes in the future? Gary Illyes has confirmed that Google plans to be transparent about “big substantial changes” to the Google Penguin algo. @akuchaaaan007 I'd work hard to make […]