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404 Errors Do Not Have Any Impact on Panda 4.2

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404 error pandsIt seems everyone has plenty of questions about 404 errors lately, and Gary Illyes from Google has been answering many of them on Twitter.  The latest followup question was asking whether 404s have any impact on Panda 4.2.

And not surprisingly, the answer is no, there’s no impact on Panda.

The discussions began when Illyes commented that 404 error pages do not cause a Google penalty.  He followed up later stating that Google ignores links to 404 pages, and aside from some edge cases, regular 404s and soft 404s have links ignored too.

John Mueller also detailed the differences and nuances between a 404 error page and a 410 page earlier this year too.

There have been many questions about the latest Panda refresh, particularly with its extremely slow rollout.  But 404s don’t have any Panda impact.

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Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.

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