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Google Likely to Announce When Real Time Penguin Launches

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google announce penguinIt sounds as though SEOs might not have to avidly watch the various Google weather reports for signs of Penguin after all… John Mueller said today that they will announce when the long awaited real time Penguin starts rolling out.

First, he didn’t announce a date to go along with these comments, which is hardly surprising.  He recently said that he didn’t want to give a timeline incase Google moved the date again, something we have seen happen a few times during the wait for the new Penguin.

I can’t give any timing on that, sorry.  I’ve kind of given too many dates that didn’t make it, so I don’t want to go out on a limb there and give that specifically.  Sorry.

He was asked specifically about whether or not Penguin is currently rolling out, based on chatter from SEOs.

I don’t have any information I can share on that at the moment.

So perhaps there is the possibility that Google is currently testing Penguin, as many people suspect, in the search results in a very limited fashion.

Then he did add that Google will likely have a message to announce when Penguin does start rolling out.

I’m pretty sure when we start rolling it out, we’ll have a message to kind of post, but at the moment I don’t have anything specific kind of to announce.

So SEOs might not have to keep a close watch on the search result weather reports if Google plans to announce the launch.

Added: Mueller said “plans” might be an exxageration, so it looks like SEOs just might have to be a slave to the weather reports for a while longer.

Here is the video from the start of the question:

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Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.

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Comments

  1. People might stop watching the Google weather? UNACCEPTABLE! WHAT HAS GOOGLE DONE TO US?! 😉

  2. Thanks for the info, theSEMPOST!
    Google is definitely testing Penguin with manual penalties like they did before: min 50 — John explained how the manual spam team waited to receive feedbacks from bloggers hit, to see whether they did penalize rightfully or not.

    So the prediction is – the Penguin is going to discard PR on the linking site instead of penalizing the linked site. Probably partially, but still….