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Google Testing Another New Desktop UI

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google desktop ui testGoogle is testing yet another version of their mobile, this one affecting the layout most predominantly.

What is notable about this test is it also drops the total number of search results from the page.  We have seen this test with the card style UI Google has recently been testing (where each result appears within a mobile style card), but not with any of the other UI tests Google has been running recently.  The loss of this information – even simply for site:example.com queries that many webmasters use daily – would definitely impact SEOs.

Here is how it looks at the top, note the different search icon and tabs spacing.

toptest

Here is the view of the bottom of the page, where the increased spacing between the individual results becomes more evident.

bottom test

While the test gives a much cleaner look with more white space, it also means that results get pushed down further on the page, which isn’t good news for those that rank towards the bottom of the page.

Google has done multiple tests with added white space in the search results previously.

Thank you to Sergey Alakov for the screenshots of the test.

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Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.

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