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Google Adds Visit History to Featured Snippets

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When you do a search in Google that brings up a result that includes a page you have visited previously, Google will often add a notation about your visit history, from the date you visited or the fact you have visited the page many times.  Google is now finally bringing that to featured snippets too.

Here is a screenshot of a featured snippet which now includes the visit history.

Google has often shown visit history to searchers when they are logged into their Google accounts while searching.  So it isn’t surprising that with the recent testing with featured snippets that they have moved this feature into the featured snippet itself.

This does make it easier for searchers who frequently do searches looking for specific pages they have visited before.  Since featured snippets tend to showcase popular pages, this addition will allow searchers to quickly find the previously visited pages, especially with the recent test where Google drops the organic result on the page if it has the featured snippet.

For searchers that do not want this feature to show while searching with a logged in account, you can change the settings within the account to turn it off.

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Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.

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