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Google Webmaster Tools Renamed Google Search Console

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google search console gwt renameGoogle Webmaster Tools is being renamed Google Search Console according to a post made on the Google Webmaster Central blog.

It turns out that the traditional idea of the “webmaster” reflects only some of you. We have all kinds of Webmaster Tools fans: hobbyists, small business owners, SEO experts, marketers, programmers, designers, app developers, and, of course, webmasters as well. What you all share is a desire to make your work available online, and to make it findable through Google Search. So, to make sure that our product includes everyone who cares about Search, we’ve decided to rebrand Google Webmaster Tools as Google Search Console.

We have seen the scope of Google Webmaster Tools evolve over the years and it has certainly expanded well beyond the role of merely helping webmasters, so making a name change does make a lot of sense and will appeal to many of those who might not have felt “webmaster” was their specific role.

Google has also expanded their offerings into many search-specific areas, such as with hreflang support and app indexing, along with their associated diagnostic tools and resources within Google Webmaster Tools.

Google first launched a portal with advice for webmasters back in 2001.  It was then revamped in 2006 as Google Webmaster Central, which is why you sometimes hear industry old timers still refer to it as that name.  This is also where the name “Webmaster Tools” began, as Google introduced diagnostic and usability tools to assist webmasters in “Statistics, diagnostics and management of Google’s crawling and indexing of your website, including Sitemap submission and reporting.”

The name slowly was referred to more and more as Google Webmaster Tools until it officially became the name.  But this is the first significant name change we have seen.

There has been a lot of expansion with the tools and help offered, most recently with the addition of Search Analytics, and the upcoming Search Analytics API. We have also seen it go through some changes as well outside of the tools it offers.  Members of the team have been more visible at conferences and the introduction of the Google Webmaster Office Hours Hangouts with John Mueller have been very popular, especially after Matt Cutts’ leave of absence meant the webmaster help videos stopped being created.

I think this is a great name change to more accurately convey what Google Webmaster Tools does.  They plan to roll out the branding for Google Search Console in the coming weeks.  The URL for the new Search Console will remain the same.  The name Search Console is already live in Google Webmaster Tools accounts.

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Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.

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