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Answer Box Data Coming to Google Webmaster Tools?

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answer box gwtAt SMX Sydney Wednesday, Gary Illyes from Google said that they are looking into including answer box data into Google Webmaster Tools.  This is great news for webmasters who have sites in search results that often show answer boxes above the organic results.

There has been a lot of controversy with the answer boxes in the SEO community.  Are those featured in the box losing traffic because of them?  Are others in the search results losing traffic because no one explores results beyond the answer box?

But for users, they are certainly useful, and Google does cater to what is best for users.  It is handy to be able to ask something quickly, and get the answer right there, especially when searchers are on a mobile device.

If we do get this data, it will be good to analyze just how having an answer box may or may not affect traffic, especially since in Google Analytics webmasters can’t determine if a click was from an answer box or not.

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Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.

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Comments

  1. Wow! So excited and humbled to be quoted alongside Dr Pete! I hope we get to see this data soon.

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