Whenever it comes close a Penguin update or refresh, there is always the mad rush to get a link audit completed and a disavow file submitted before Penguin is run again. We know we will be seeing Penguin sometime soon, so there is the usual question about the cut off for submitting that disavow.
Sha Menz asked the question on Twitter and Gary Illyes from Google has confirmed that it isn’t too late to submit a disavow file.
@methode If my disavow file were an icicle & it fell in the arctic, would it be too late for a Penguin to hear it? pic.twitter.com/oqvFYyrdxp
— Sha Menz (@ShahMenz) October 28, 2015
@ShahMenz aka no, it's not too late
— Gary Illyes (@methode) October 28, 2015
However, I wouldn’t read too much into the “isn’t too late” part meaning that Penguin isn’t coming anytime soon. While we don’t have a date yet, signs are looking that it will be this year.
Of course, with Penguin going real time, there won’t be the same kind of lag we see now between updates, meaning hitting a crucial cut off point to submit a disavow file will be a non-issue. Once it is real time, once you submit a disavow file, you will simply be waiting for Google to re-crawl all those links in the disavow file to apply it to the site.
Jennifer Slegg
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Kristine Schachinger says
Let’s hope you are right 🙂 They have been saying they are going real time for what is it? 2-3 years? Time they stop removing sites for a year at a time 🙂