We do know that Google is able to determine content that is high quality – or low quality – as well as being able to determine when content is nonsensical, such as the cases with spam content. But how does Google determine it? Do they use things such as evaluating the level of vocabulary, the […]
Search Results for: algorithms
How User Experience & User Intent Affect Panda, Penguin & Other Google Algorithms
When most people focus on SEO, they think purely in terms of how Google sees the on-page elements of a page and how they could potentially be impacted by one of the many Google algorithms. But too often, SEOs are so focused on that aspect that they are forgetting two other areas that certainly play […]
Google Doesn’t Look at Previously Penalized Sites Differently With New Updated Algorithms
It is often believed by some SEOs that websites that have been previously penalized by Google, whether an algorithmic penalty or manual action spam penalty, that they would be scrutinized or algorithmically challenged more than another website that has never had any previous penalty – particularly those websites that had been penalized for a long […]
2022 Update for Google Quality Rater Guidelines – Big YMYL Updates
We finally have the first Google Quality Rater Guidelines update of 2022, and like usual, it is bringing some pretty significant changes. Google has published a changelog for this update, but as usual, it primarily highlights the broad changes but doesn’t cover all the individual differences that Google made… and there are a lot of […]
Google Quality Rater Guidelines: The Low Quality 2021 Update
Google has released a new version of the Google quality rater guidelines, a year after the last update. This new update brings some significant changes, and clarifications that many SEOs will find very interesting when it comes to updating their own sites and taking into consideration the types of sites that Google wants to rank […]
Rethinking Affiliate Sites With Google’s Product Review Update
Google released a new product review update two weeks ago, which rewards higher quality product reviews while directly or indirectly negatively impacting low quality product reviews that have become a popular source of content for many websites over the past few years. The rollout affects only English language reviews, and Danny Sullivan from Google has […]
New Google Quality Rater Guidelines, Update Adds Emphasis on Needs Met
Google has released a brand-new Google quality rater guidelines, coming close to a year after the last one was released in December 2019. This update doesn’t have some of the sweeping updates and changes that we’ve seen in some of the previous updates. There are many interesting things Google has added, stressed, or changed, so […]
Google Updates Experiment Statistics for Quality Raters
It is always interesting to know just how much of an impact Google’s quality raters have on the search results, especially when it comes to both the number of experiments Google conducts with their raters as well as the number of actual updates Google has made based on rater feedback. Google has updated their statistics […]
Google Updates Quality Rater Guidelines: Reputation for News Sites; Video Content Updates; Quality for Information Sites
We have a brand new version of the Google Quality Rater Guidelines, and there are quite a few updates in several areas, namely news content, YMYL and EAT. This is the first update to the guidelines since the Spring, and Google is definitely focusing on some specific areas in this update – especially news content […]
Google Makes Major Changes to NoFollow, Adds Sponsored & UGC Tags
Ever since Google introduced the nofollow link attribute, as a way to help webmasters disavow links they did not want to pass PageRank to, it has been used for many different things. First, it was used specifically for sites to be able to link to sponsors, but without worrying about receiving any link based manual […]